Your favorite place to eat
You want people to like it
But at the same time you want them to stay away so that you could have it all to yourself. Or at least shorten the queue to the counter.
But you choose to let it be because if people stay away the place would go out of business and would no longer be able to operate.
Love is not about doing what you want it's about doing what's best for you and the other person. Sometimes even just the other person. But that's love and that's what makes it so powerful.